Forum Posts

Maichel David
Apr 12, 2022
In Yoga Forum
Looking at the shared bicycles lying on the ground all over the street, perhaps people are more aware that shared bicycles are really capital-driven twins. Without the promotion of capital, shared bicycles can only be reduced to piles of urban garbage in the end. However, we still cannot deny the huge changes that shared bicycles have brought to our lives, but this change is only on the user side. For urban management, the accumulation of shared bicycles is a nightmare. It is not a bad thing to use the Internet to solve the problem of users renting and returning cars and to eliminate the "last mile" pain point. The mistake of shared bicycles is that it will over-rely on capital, value users too much, and magnify the role of the Internet, and eventually make Fax List shared bicycles expand blindly, and eventually from the "model" of the mobile Internet era to a rush that no one cares about now. passerby. The current predicament of shared bicycles is not because of the shared bicycles themselves, but because the business model of shared bicycles is no different from other types of the Internet industry. The optimization of the process of renting and returning shared bicycles with Internet technology as the starting point has only changed the pain points of users, and has not changed much about the shared bicycles themselves and the management issues after the shared bicycles are used. It is precisely because of this that the business model of shared bicycles itself is only a feasible model in the era of user dividends. When the user dividends recede and a suitable business model cannot be found, shared bicycles will fall into a new predicament.
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Maichel David
Apr 07, 2022
In Yoga Forum
The third space is a concept created by Starbucks founder Howard Schultz. In addition to home and company, the third place you will like or be forced to like, such as gyms, coffee shops, high-end clubs, general shopping malls, basketball courts, etc. The first space is the home for living, the second space is the work unit, and the third space Fax List varies from person to person. Crowds and scenes are changing, but what remains the same is demand. Each person has 3 eight hours a day, 8 hours of rest at home, 8 hours of work in the unit, and 8 hours of free choice in the third space. The first space and the second space cannot be changed in a short period of time, the decoration of the home and the working environment are Fax List generally unchangeable, but the choices of the third space for different groups of people are quite different. This is the value of the third eight hours. Some people choose to go to the bookstore to read, some people choose the gym to sweat like rain, some people choose the bar to pray to heaven and earth, some people choose Starbucks to negotiate freely, and some people choose to take a bath and relax. According to interests, user attributes, crowd categories, and the environment, everyone has a variety of different third space options. Times are changing, and the third space is constantly being upgraded and iterated. 10 years ago, the tree-shaded stall on the roadside watching the chess game was the third space of the uncle; 10 years later, the air-conditioned room of the Fax List convenience community service station was watching. , is Uncle's third space. The crowd and needs have not changed, just the migration and upgrade of the scene. How to do a good job of upgrading the third space marketing around the upgraded scenario is worthy of in-depth thinking by marketers in the new era.
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Maichel David

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