Forum Posts

Rupa Islan
Jul 30, 2022
In Yoga Forum
For takeaway applications, the impact may be small. For Ele.me, which has migrated from the Ele.me APP to the Xiaomi direct service, I only need to re-enter the mobile phone number and address. But it will have a greater impact on Kuaikan comics. If I am a heavy user of comics and chase Buy email list a few or even a dozen comics at the same time, then my migration cost is very high. Do you really let me search one by one, and then re-collect and follow dramas? ? Therefore, for the Xiaomi direct service, you must consider the user account and the personal data behind the account. Whether it is through the explicit or implicit binding of the Xiaomi account to the existing third-party account, this data barrier needs to be opened, so that the migration cost can approach or be equal to zero. For the rest of Xiaomi's direct services, you can measure how much the user's migration cost is from this perspective, and whether it can be migrated at zero cost, or close to zero cost. So when the experience is consistent and the migration cost is very low, when will users be informed that they can migrate? At this point, I have installed the APP corresponding to the service/content. Of course it is possible to say at upgrade/boot time: But this one is too blunt, is there a better scene? It is recommended to consider the following situations: Security Center: When users use the mobile phone security center to optimize, they can remind users to replace in batches, which can save space for users, which is equivalent to downloading *** songs/*** movies; Push message: When the user chooses to open the push message, they can choose to open the direct service in seconds, which adds a way to open, and can remind the user that this is the direct service, which can perfectly replace the APP; Payment: Randomly reduce ** yuan through direct service docking with Xiaomi payment, the saving of mobile phone space may not be sensitive to users, but the reduction of payment is indeed sensitive;
Analysis from the user's point of view: Why did  content media
0
0
2
 

Rupa Islan

More actions