A guide to microbrew seo and digital marketing before we jump into keyword research and writing great content, let's get some basics out of the way. The importance of maintaining a well-designed, mobile-friendly website with an active blog having a strong web presence is the bare minimum. Less than half of all small businesses in the united states do not have a website (46%). Additionally, 23% of those companies with websites did not optimize their site for mobile browsing. Considering that 58% of all internet traffic comes from mobile devices, you're doing your business a disservice by not having a strong web presence.
You need more than a great website if about half of all small businesses have a website, then to be competitive you will need great content. This is usually posted on a blog or newsfeed. Let's take an analogy with fishing. The internet is the ocean, your website is a fishing boat, and fish are potential visitors to your site. Each blog post acts as an extra rod in the water. With each post, you increase the chances of a visitor finding their way to Industry Email List your site. However, whether the fish bites or not depends entirely on the quality of the bait. The need for non-competitive keywords also remembers that you are a small business, which - for our analogy - is like a small independent fishing boat.
You face giant commercial fishing vessels that seem to have endless resources. So not only do you need high-quality bait (content), but you also need to go after fish that the big companies don't want (low competition keywords). In other words, you need high-quality content filled with strategically placed, well-researched keywords that get high search traffic and aren't very competitive (meaning they have to be the fish that large commercial ships do not want). How can you find them? Find low competition keywords there are a variety of keyword research tools. Paid tools will provide more data, context and depth of analysis.