Due to well-known subtle reasons, the short video going to sea was once pressed the pause button. In the US market, TikTok was on the verge of life and death; in the Indian market, hundreds of Chinese apps were banned, and TikTok, Helo, Likee, VMate, etc. were all affected-Alibaba even completely stopped UCWeb and other innovative businesses in India. . It seems that the future is bleak, but before you know it, China's short video overseas is surging again. Nihon Keizai Shimbun has been investigating and counting global app downloads since 2018, and TikTok’s global downloads have reached the world’s first for the first time recently, surpassing Facebook. At the same time, Likee, a short video application from YY, also quietly took the eighth place.
The overseas short video track with the participation of many parties was once full of wars and smoke. ByteDance, Kuaishou, Joyous, Alibaba, Tencent, and Xiaomi have all appeared in the same arena one after another. After the twists and turns, the value of short videos going overseas still exists, and the overseas market is still attractive enough, which makes domestic players also pick up their mood and appear again. Only this time, something has changed. 1. The fast overseas road Before going through a series of twists and turns, TikTok’s siege and land grab had job title email list made it difficult for all players on the same track to match, which is why all overseas giants regard it as the “strongest threat.” Judging from the data first disclosed in its lawsuit against the U.S. government, in August last year, TikTok’s monthly active users in the U.S. exceeded 100 million, which is close to one-third of the U.S. population. Compared with the increase of 10 times. Globally,
TikTok’s monthly activity has also reached 689 million. After being "blocked" for several months, TikTok has turned around and ushered in a new turning point. Although the Indian market is still on hold, in the United States TikTok has gradually recovered its morale since the end of last year. According to the Top 10 downloads of the world's most popular mobile apps in June 2021 released by SensorTower, TikTok and Douyin have continued to top the global mobile app (non-game) download list with more than 65 million downloads. More than 3 billion times. Short video goes to sea, the situation rises again The huge number of users has fully supported TikTok to the step of commercialization. Since 2019, TikTok has opened its advertising business, and in-app users’ purchase of emoticons, props and digital gifts also contributed to some of the revenue. According to Sensor Tower data, TikTok’s total revenue in 2019 was $176.9 million (excluding Android devices). Since the fourth quarter of last year, according to Bloomberg, the