Looking at the shared bicycles lying on the ground all over the street, perhaps people are more aware that shared bicycles are really capital-driven twins. Without the promotion of capital, shared bicycles can only be reduced to piles of urban garbage in the end. However, we still cannot deny the huge changes that shared bicycles have brought to our lives, but this change is only on the user side. For urban management, the accumulation of shared bicycles is a nightmare. It is not a bad thing to use the Internet to solve the problem of users renting and returning cars and to eliminate the "last mile" pain point.
The mistake of shared bicycles is that it will over-rely on capital, value users too much, and magnify the role of the Internet, and eventually make Fax List shared bicycles expand blindly, and eventually from the "model" of the mobile Internet era to a rush that no one cares about now. passerby. The current predicament of shared bicycles is not because of the shared bicycles themselves, but because the business model of shared bicycles is no different from other types of the Internet industry.
The optimization of the process of renting and returning shared bicycles with Internet technology as the starting point has only changed the pain points of users, and has not changed much about the shared bicycles themselves and the management issues after the shared bicycles are used. It is precisely because of this that the business model of shared bicycles itself is only a feasible model in the era of user dividends. When the user dividends recede and a suitable business model cannot be found, shared bicycles will fall into a new predicament.