Content doesn’t get discovered on its own. You have to get it in front of people so they will read and hopefully share or link to it.
Here are a few simple content promotion ideas to get you started:
1. Send new content to your email subscribers
This one is the oldest trick in the book for a reason: it works.
Every time we produce a new piece of content, we send out a dedicated email to our ~70k engaged subscribers.
8 email newsletter
In content marketing, there is a secondary, “hidden” audience that most people neglect to target.
Known as “amplifiers,” these are the journalists and influencers who can share and amplify your content to their followers.
comtent four groups
If you can somehow get these people to care about your content, you could potentially earn shares, links, referral traffic, or even future partnership opportunities.
In digital marketing, this is known as “outreach.”
And the key to doing this well is having a compelling reason so that they will care.
Here are just two reasons that you can use:
You mentioned them (or their work) in your content. As you’re creating content, chances are you’ve mentioned resources from other content creators. So, it’s a quick, extra step to let them know you’ve mentioned their work.
You have something groundbreaking the influencer didn’t know about, but is genuinely interested in. For example, you might have done a data study where you found some unique findings, like our own study on how 91% of content doesn’t get any search traffic.
That second one has worked well for us on numerous occasions. In fact, we recently created a list of SEO statistics and reached out to over 500 bloggers that were linking to outdated statistics. As a result, we earned links from 32 websites.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.