NetEase Cloud Music chooses a differentiated route, strengthens users' UGC social attributes through high-quality playlists, comment areas, Mlogs and other content, creates a high-quality mobile music community, and creates social resonance and psychological dependence cell phone number list for users. Table of contents: Product Architecture Market analysis user analysis Core advantage function analysis User pain points and function optimization suggestions Summarize 1. Product Architecture 1.1 Product positioning NetEase Cloud Music is a product officially released by NetEase on April 23, 2013. It is a music product focused on discovery and sharing.
It relies on professional musicians, DJs, friend recommendation and social functions to create a brand new music product for users. music life. NetEase Cloud Music chooses a differentiated route, strengthens users' UGC social attributes through high-quality playlists, comment areas, Mlogs and other content, creates a high-quality mobile music community, and creates social cell phone number list resonance and psychological dependence for users. Slogan: Hear Good Times! The power of music! 1.2 Functional Structure Diagram Click to see larger picture The functions of NetEase Cloud Music are mainly divided into five parts: music management, music discovery, video module, cloud village social networking, and account management .
There are two ways to discover music: First, users can independently search and select songs through banner promotion on the home page, song rankings, new songs and new discs, listening to songs and identifying songs; The second is that the software makes personalized recommendations based on the user's listening tastes and frequently listened to singers cell phone number list with precise algorithms, such as private FM, daily recommendations, etc. The playlists and Mlog recommendations on the homepage are also completely centered on the user's listening preferences. These functions are all for users to find their favorite music more easily. 1.3 User Experience Path Click to see larger picture 2.