When our product goes through the stage of 0 to 1 and begins to grow exponentially, at this time we start to think about the business model of the product, that is, how do we make money! At this time, we began to put the user experience as the second priority. Sometimes email list we can even sacrifice the user experience. For the sake of profit, just take the user experience of PDD that I always think is the most rubbish, and don't care about the user experience at all. Around new, repurchase, viral pop-ups!
But because of those designs, PDD has also become the third largest e-commerce platform! Take Douyin as an example, the initial exchange design of Douyin was relatively comfortable, but it also began to compromise for profit, such as live broadcast design, e-commerce design! Therefore, in the mid-term, we can build our business model on the premise that we can lose a part of the user experience, whether it is advertising at the beginning of the interface, or the design of user-paid functions, or even we can do it, we know this Doing it will bring users a bad experience, but it can actually make money!
What about bilateral platforms and B-end products in the mid-product stage?
For bilateral platforms and B-sides, in the middle of product approval, we should adopt a strategy that user experience is higher than business model! Because our business model is determined from the beginning, such as Airbnb, customers are free, stores are charged, Uber, passengers are free, drivers are charged, e-commerce, consumers are free, merchants are charged of!
If there is no good user experience in the middle of the product, it will cause the phenomenon of user loss. Of course, I am talking about the general situation. For example, PDD products such as rural areas surrounded by cities, most users do not care about user experience! The reason why the B-side considers the user experience is that most of the B-sides will have no obvious price advantage or insufficient product differentiation in the middle stage of the product. At this time, we will optimize the user experience as much as possible to achieve the purpose of maintaining our moat!