It is extremely important that users understand that an affiliate relationship is in place, otherwise it can look very misleading. For example, ensuring that users understand that the author recommends X products, but that they earn a commission by recommending these products. There should be a clear user disclaimer on the page. Image Masking Service And for me, beyond "clear", it should be in areas of the page where users can actually find it. For example, during my analysis (of this update and general core updates), there are times when affiliate disclosures are buried on the page. They can be at the very bottom and in a smaller font, they can be in the sidebar, and sometimes they're not even on the page at all.
Instead, there might be a small link to read “Affiliate Disclosure” on another page. If you provide reviews on your site and have affiliate links to earn a commission, you absolutely must have a clear disclaimer that users can easily find and read. Image Masking Service And I recommend having one at the top of the content and at the bottom. Authors and Branding: Google's blog posts on Product Rating Updates and General Core Updates further explain expertise. For example, every post talks about “expert and passionate” writing content. Let's face it, anyone can take a manufacturer description,
add some fluff, and then add an affiliate link to Amazon. But not everyone can provide a solid review based on deep expertise in a certain category. Image Masking Service I've already covered thin versus valuable content, but there's also an aspect of understanding author information or brand information (which can help users know who's writing the content and which company is behind the site they are visiting). When reviewing sites and content that have fallen or risen, I have seen this firsthand.