As a product manager, product research is one executive list of the basic tasks of a product manager, and product research is a "favorable weapon" that can reduce the cost of trial and error. This article will review and summarize from three aspects: why to do product research, how to do product research, and the results of product research. 1. Why do research executive list Before you start doing research, you must first understand why you are doing it. Many times, the answer may be because "I want to make a similar product/function", "because they are the industry-leading products,
And they are among the best in terms of xxx", etc., but they executive list are not comprehensive. In my opinion, the purpose of doing research is to help you improve your understanding of the business/domain . Then "product research" is one of the means to help us gain new cognition. Following Lean principles, the lower the cost of cognitive acquisition, the executive list more efficient it is. Recently I saw a "cognitive acquisition cost formula" in the course: industry common sense ."Spark thinking transfer introduction research review":
Based on the formula, product research is executive list a low-cost way to help us solve problems that cannot be solved by common sense in the industry. The idea of product research After understanding why, how to do it is divided into 5 steps. According executive list to the ideas of their own research spark thinking, review the research methodology. 1. Clarify the purpose of the research The first is to clarify the purpose of the research, that is, what I want to get through this research. Guided by the purpose and results , we will not look around and reduce efficiency during the research process.