The third space is a concept created by Starbucks founder Howard Schultz. In addition to home and company, the third place you will like or be forced to like, such as gyms, coffee shops, high-end clubs, general shopping malls, basketball courts, etc. The first space is the home for living, the second space is the work unit, and the third space Fax List varies from person to person. Crowds and scenes are changing, but what remains the same is demand. Each person has 3 eight hours a day, 8 hours of rest at home, 8 hours of work in the unit, and 8 hours of free choice in the third space.
The first space and the second space cannot be changed in a short period of time, the decoration of the home and the working environment are Fax List generally unchangeable, but the choices of the third space for different groups of people are quite different. This is the value of the third eight hours. Some people choose to go to the bookstore to read, some people choose the gym to sweat like rain, some people choose the bar to pray to heaven and earth, some people choose Starbucks to negotiate freely, and some people choose to take a bath and relax. According to interests, user attributes, crowd categories, and the environment, everyone has a variety of different third space options.
Times are changing, and the third space is constantly being upgraded and iterated. 10 years ago, the tree-shaded stall on the roadside watching the chess game was the third space of the uncle; 10 years later, the air-conditioned room of the Fax List convenience community service station was watching. , is Uncle's third space. The crowd and needs have not changed, just the migration and upgrade of the scene. How to do a good job of upgrading the third space marketing around the upgraded scenario is worthy of in-depth thinking by marketers in the new era.