1. The welcome email
Once a subscriber has requested to receive your emails, start with a welcome message thanking them and confirming their subscription. This is also an opportunity to request that they add your email address to their approved sender's list so your emails don’t end up in their junk or spam folders.
The welcome email is also a good occasion for revealing what subscribers can expect from their list membership as far as what kind of content they can anticipate and how often they can expect to see emails from your company.
You can also provide them with contact information should they need to get in touch due to any issues, and inform them how to adjust their email preferences or opt out if they decide they no longer want to receive messages from you.
2. Monitor email frequency
The most common reason why people unsubscribe from email marketing lists is the amount of emails they receive .Cold calling company for windows and doors replacement Many companies send the same emails far too frequently, frustrating subscribers and compelling them to opt-out. As mentioned above, upon sending the welcome email, give your subscribers the ability to manage their email